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Acer launches new campaign with Hrithik Roshan

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MUMBAI: Computer brand Acer has launched its latest marketing campaign in India featuring its brand ambassador Bollywood actor Hrithik Roshan. As part of the campaign, Roshan will endorse Acer‘s wide range of products through brand and product-related communication across advertisements on TV, print, outdoor, radio and other mediums.

The campaign focuses on the upcoming Olympics and has the Bollywood heartthrob urging Indians to boost the morale of all Indian athletes participating at the forthcoming games.

The campaign is based on the thought – Stand up for the Olympics by just standing up for the National Anthem. Acer‘s campaign will focus on building support for athletes across the country. Acer has called for customers to post videos of people standing up for the National Anthem on its YouTube channel. For every video uploaded by consumers on Acer‘s YouTube channel, Acer will make a significant contribution towards the welfare of Indian Olympic contingent.

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Acer India managing director Harish Kohli said, “As an official IT partner of the London Olympics 2012, Acer has once again taken the opportunity to play a major role by providing innovative and dependable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, “Stand By Your Nation” to support our burgeoning talent who will be representing our country. The campaign is framed to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will embrace a brand-focused approach that will focus on strengthening our market position and build a strong brand connect with our consumers in the country.”

Acer India chief marketing officer S Rajendran added, “Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline “Explore Beyond Limits”, Hrithik continues to be the ideal choice to represent Acer‘s aspiration in reaching out to people with its new age technologies. With his remarkable appeal to youngsters across the country, we are confident he will communicate our brand attributes to our consumers effectively. We hope that the entire country will come together and support the Indian athletes as they attempt to bring glory to India at the world‘s biggest sporting event.”

Roshan said, “My association with Acer India goes back a long way. Acer‘s passion for creating futuristic technology has amazed not only me but several other technology enthusiasts. Besides my association with the brand, I am completely thrilled and overwhelmed by Acer‘s zeal to stand behind and support the Indian athletes in these Olympic Games. Along with Acer I am also looking forward to supporting and motivating each one to reach the pinnacle and triumph in this 2012 Olympics. I am proud to be associated with Acer and its enthusiasm to empower people with its latest technological innovation.”

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MAM

How to Buy Family Medical Insurance Online in India: A Step-By-Step Guide

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Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.

In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.

Step 1: Assess Your Family’s Healthcare Needs

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Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.

Step 2: Visit the Insurance Company’s Official Website

After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.

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This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.

Step 3: Compare Available Family Health Insurance Plans

A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.

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Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.

Step 4: Choose the Right Policy and Start the Online Purchase

Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.

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Step 5: Calculate the Premium Using an Online Calculator

Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.

Step 6: Fill in Personal and Medical Details

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When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.

Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.

Step 7: Make Payment Through the Secure Payment Gateway

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After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.

After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.

Step 8: Download and Keep Your Policy Document Safely

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Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.

Conclusion

Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.

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