MAM
Acer launches its new ‘Home Theater System’; priced at Rs 69,999
BANGALORE: Acer has announced its new complete home cinema center offering of the Acer PD113P wide screen DLP projector, bundled with the Phillips Home Theater System, which has 5.1 surround sound speakers with amplifiers and a DVD player. The first of its kind, this offer gives customers the unique opportunity to experience the home theater effect with cinema quality pictures and sound, in the comfort of their own home.
With the Acer PD113P projector, the user has multiple options of connecting it to the DVD player, a notebook or a desktop. The Acer PD113P can project up to 330-inches of quality picture, more than a normal home entertainment center can provide and has a 2000:1 contrast ratio. Equipped with 16.7 million displayable colors and native SVGA (800 x 600) resolution (extendable to a maximum of 1,280 x 1,024 SXGA), the Acer PD113P, the projector has a 1,700 ANSI lumens brightness and 200 W user replaceable NSH lamp with up to 3000 hours of lamp life. Weighing 2.3 kg, the projector comes with internal speakers of two watts output, a remote control and laser pointer.
Priced at Rs.69,999 (excluding taxes), the new Acer Home Cinema Center has been designed to occupy minimal space while giving the user, all the features and advantages of wide screen, cinematic quality viewing.
Acer India GM sales and marketing consumer products group S Rajendran says, “The new Acer projector offering with the Phillips 5.1 Home Theater System is the latest addition to our portfolio. This offering not only broadens our scope beyond the PC user, but extends it to customers looking for a complete home entertainment by providing him a full fledged solution. This offering will also allows our retailers to graduate from selling PCs to selling home entertainment products and become a one-stop shop for consumers.”
Acer ranks among the world’s top ten branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, the pan Acer Group employs 39,000 people supporting dealers and distributors in more than 100 countries. Revenues reached US$15.6 billion in 2003.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
