Brands
Acer India to commence low key campaign for Iconia W4
BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19 December in Bengaluru. Madison handles the media buying for Acer India.
“By the end of this weekend, our BTL campaign with some print will commence. We are looking at the possibility of our brand ambassador in India – Hrithik Roshan featuring in some of our communications,” said Acer India chief marketing officer Rajendran.
“Over the next three months we will be spending about $250,000 on the W4 campaign in India,” he further added.
Featuring IPS and zero air gap technologies that provide a sharp display with enhanced clarity and brightness, the Iconia W4 is also equipped with Windows 8.1 and the 4th Generation Intel Atom Quad Core processor that offers faster tablet performance as well as battery life up to 10 hours for web browsing and up to eight hours for video playback.
“Modern consumers want an all-pervasive computing experience, one that is high on speed and performance as well, taking care of their mobile demands. Addressing the consumer desire for portable computing, Acer has launched a host of computing devices in flexible form factors including convertibles, all-in-ones, and tablet PCs. As a part of our focused efforts to offer industry-changing experience and newer form factors, we bring to you our latest tablet, the Iconia W4. The ultimate on-the-go entertainment hub, the Iconia W4 will appeal to a cross section of users from busy professionals to ultra-mobile youngsters”, asserted Acer India Managing Director Harish Kohli.
Targeted at active and professional users, the ICONIA W4 seamlessly weaves portable computing and entertainment. The company has set a modest target of 3000 units during the quarter. Company sources reveal that a 3G SIM version of the Iconia W4 is likely to be released sometime in February 2014.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
