MAM
Acer awards creative duties to BBH India
MUMBAI: Computer manufacturer Acer has chosen BBH India to handle the brand‘s creative duties.
Dentsu Communications was handling the account since 2007.Madison continues to be the media agency of record for Acer.
Acer has also got on board Bollywood actor Hrithik Roshan as brand ambassador in 2009.
BBH India was recently in the news for its campaign titled Tanjore for Google Chrome. The campaign also got shortlisted in the Film Craft Lions category.
MAM
Google Pay launches Pocket Money feature for teen UPI access
New UPI Circle feature lets teens pay via parents with oversight.
MUMBAI: Pocket money just got a digital upgrade and it now comes with parental controls built in. Google Pay has rolled out a new campaign to spotlight ‘Google Pay Pocket Money’, a feature designed to bring teenagers into India’s fast-evolving digital payments ecosystem. Built on UPI Circle in partnership with the National Payments Corporation of India, the feature allows teenagers to create UPI IDs linked directly to their parents’ bank accounts. The hook is simple: young users can transact independently, while parents retain real-time visibility and control over spending.
The campaign, conceptualised by TBWA\Lintas, plays out through a series of slice-of-life films featuring teenagers navigating everyday scenarios from grabbing snacks to handling small expenses without the usual payment friction. The insight is sharp: teens today may be confident in most aspects of life, but payments still come with a dependency clause.
Fronting the films is Vaibhav Sooryavanshi, the 15-year-old cricket prodigy whose rise across domestic and international circuits mirrors the campaign’s central theme early independence backed by structure. His presence adds a layer of credibility, positioning financial autonomy as a natural extension of growing up.
The storytelling leans on relatability rather than product heavy messaging, framing the feature as a bridge between freedom and responsibility. It subtly pitches Pocket Money not just as a payment tool, but as an entry point into financial literacy, one that lets teenagers learn by doing, without stepping outside parental guardrails.
The rollout spans television, digital and social platforms, with high visibility during the ongoing Indian Premier League 2026 season, a strategic placement aimed at capturing both young audiences and family viewership.
At a time when UPI has become second nature to Indian consumers, Google Pay’s latest move signals the next frontier, onboarding the next generation of users earlier, but with a safety net. Because in the world of digital money, independence may be earned but oversight, it seems, is here to stay.
