Brands
ace turtle strengthens top management with appointments of CSO and CD
Mumbai: ace turtle, new India’s leading technology-native retail company that is leading retail industry’s next phase of evolution with its Retail Nxt approach, has appointed two senior executives to its leadership team. Ervin Lim has joined as the chief strategy officer and Christian Westphal has been appointed as the creative director. These newly created and strategic positions will further augment ace turtle’s capabilities and drive the company’s growth in the rapidly evolving retail industry.
As the chief strategy officer, Lim will be responsible for equity fundraising, investor relations and driving strategic initiatives to enable ace turtle to achieve its long-term vision. With diverse experience across Asia, he has previously held leadership roles at CapitaLand, Lazada, and Reefknot Investments, where he led strategic initiatives and managed corporate venture funds in capital markets, venture capital, and logistics. His proven track record in developing successful growth strategies for multinational organizations will be instrumental in shaping ace turtle’s future growth trajectory.
Westphal, in his role as creative director, is responsible for conceptualising, developing and implementing creative visions and deliverables for design, visual merchandising and online content. With extensive global experience in fashion, retail, luxury and online marketplaces spanning over two decades, he is a creative strategist with deep knowledge of visual identity, storytelling, retail and online marketplaces. He has previously worked with Christian Dior, C&A China, Pantaloons, Koovs.com and Myntra. He was also the co-founder of his eponymous high end fashion brand distributed in Europe, Asia and North America.
Commenting on the appointments, ace turtle CEO Nitin Chhabra said, “We are delighted to welcome Ervin Lim and Christian Westphal to our senior leadership team at ace turtle. As we embark on an aggressive expansion journey in FY24 and expand our brand portfolio, we are confident that Ervin and Christian’s experience and expertise will play an instrumental role in shaping our strategic direction and add creativity and innovation to our design and creative endeavours.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
