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Acclaimed “ARROW” and “TROLLHUNTERS” producer, Marc Guggenheim joins graphic india’s advisory board
MUMBAI: In a super-powered announcement which brings together east and west, Graphic India, the country’s leading superhero company, announced today that acclaimed television creator, writer and producer, Marc Guggenheim has joined the company’s Advisory Board.
Marc Guggenheim commented, “I’ve had the immense pleasure of working with Sharad for over ten years now. I couldn’t be more thrilled to be invited to participate in the remarkable company he is building in Graphic India. I’m looking forward to helping mentor the next generation of Indian talent and help them take their stories beyond the printed page and into film and television.
As Graphic expands more aggressively to take its characters from comics and animation into live-action film and television productions, Guggenheim brings decades of expertise across comics, television and film as a creator of TV shows including, “Arrow,” “Legends of Tomorrow” and “Trollhunters: Tales of Arcadia” and writer of films including “Percy Jackson: Sea of Monsters.”
“Marc is a exceptional creator and an even more exceptional person,” commented Sharad Devarajan, Co-Founder & CEO of Graphic India. “We are incredibly fortunate to have his wealth of experience in storytelling, VFX, animation and live action production, to help us as we expand our amazing team of Indian creators to launch new TV and Film projects that inspire audiences across India and the world.”
In addition to Guggenheim, previous Graphic India advisors include, pop-culture icon and bestselling author, Grant Morrison; Entrepreneur and Co-Founder of Tinder, Dinesh Moorjani; Founder of People Group, Anupam Mittal; and leading marketing expert and founder of South Asians in Media and Marketing (‘SAMMA’), Rajan Shah.
Graphic has begun pre-production on numerous live-action and superhero, mythology and fantasy projects for India based on its graphic novels.
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Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
