MAM
Accenture nixes Woods’ 7million annual deal
MUMBAI: Casual romps in the sack with busty bimbettes can be costly. That we all know. But Tiger Woods is learning this first hand, following the bad press he has got on account of his on the golf circuit reported sexcapades.
Not only has the ace golfer taken a decision to go on a sabbatical, he looks to be in danger of losing some fat sponsorship deals he has with big advertisers.
One of them, Accenture, has already announced that it will discontinue it‘s annual sponsorship agreement worth $7 million with Woods. Will others follow?
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture‘s advertising.
However, given the circumstances of the last two weeks, after careful consideration and analysis, the company says that it has determined that he is no longer the right representative for its advertising.
Accenture said that it wishes only the best for Tiger Woods and his family.
Accenture says that it will continue to leverage its “high performance business” strategy and “high performance delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
