Ad Campaigns
ACC and Ambuja Cement’s tv campaign featuring the Great Khali
Mumbai: ACC and Ambuja Cements, the cement and building material companies of the diversified Adani Group, are back with multimedia campaigns featuring their ACC Suraksha Cement and featuring the legendary wrestling superstar – the Great Khali, respectively. The campaigns have gone live on 20 May 23 bringing excitement to audiences across the country.
Ambuja Cements’ campaign is sure to evoke nostalgia by bringing back an ad featuring the Great Khali, which originally aired in 2015. Throughout the 2000s, the international wrestling superstar was a staple of television screens across the world, and struck a particular chord with Indian audiences, hailing originally from Himachal Pradesh. The humorous ad plays on the Great Khali’s impressive stature and strength and amplifies the brand’s core positioning of “Giant Compressive Strength” emphasising the need for strength in cement. The advertisement will also affirm the brand’s long-standing reputation for quality and reliability as “The Most Trusted Cement Brand of India” according to the TRA Brand Trust report, 2023.
Meanwhile, the ACC campaign is poised to highlight the brand’s core positioning of “Durability”, underscoring the brand’s legacy in contributing to the robust infrastructure of India since 1936. The TV commercial is set to evoke a sense of pride and trust, focusing on the key message – “Building your home with the cement that has been building a durable India since 1936”.
Cement Business CEO Ajay Kapur said, “We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time”.
The television campaigns will be aired on various national and regional channels, ensuring broad visibility to audiences across the country. In addition, the advertisements will be shared extensively on digital platforms, expanding the reach and engagement with viewers nationwide.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
