Brands
Absolut launches collection in association with streetwear label Huemn
Mumbai: Absolut, a trailblazing brand with a strong creative legacy, is thrilled to announce its collaboration with HUEMN, the revolutionary streetwear label. This collaboration represents a powerful union between two brands that embrace progressiveness, inclusivity, and the celebration of diverse narratives. It reflects Absolut’s belief in meaningful partnerships to create better together, to create a more open world. Absolut has always been at the forefront of cultural conversations, championing initiatives that support a colorless world by breaking barriers and celebrating differences. HUEMN, known for its fearless approach to storytelling and imagery, goes beyond conventional boundaries by blurring the gender binary, highlighting diverse narratives, and fostering an inclusive environment that empowers individuals to express themselves authentically. With this collaboration, Absolut further solidifies its position as a vanguard brand that drives change and shapes the zeitgeist.
Together, they’ve created a collection featuring an iconic print crafted in a hand-drawn style, it celebrates the power of self-expression and inclusivity. The design encapsulates the notion of 8 billion unique flavours, symbolizing the diverse tastes and idiosyncrasies of the 8 billion individuals on Earth and embracing the magic that happens when all these flavours come together.
Pernod Ricard India head of marketing- international brands Pulkith Modi said, “Absolut has always believed in a world without biases and has a legacy of working with pop culture to encourage different forms of creative expression. We are glad to collaborate with HUEMN to offer a collection that cultivates a spirit of inclusivity and diversity, fostering values that lie at the core of our brand’s principles.”
Huemn co-founder & CEO Pranav Misra said, “The collaboration between Absolut and HUEMN is a celebration of creative expression and the power of inclusivity. The collection will showcase innovative designs that challenge norms, inspire self-expression, and ignite conversations about the rich tapestry of human existence.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
