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ABP Network’s Southern Rising Summit 2024 to highlight South India’s future role
Mumbai: ABP Network is set to host the second edition of the Southern Rising Summit 2024, spotlighting South India’s pivotal role in shaping the nation’s future. Scheduled for 25 October in Hyderabad, this influential event will bring together leaders from politics, culture, and industry to celebrate the region’s growth and explore its impact on India’s economic and cultural landscape.
Themed ‘Coming of Age: Identity, Inspiration, Impact’, this year’s summit will feature discussions on crucial topics such as healthcare, education, cultural preservation, and South India’s evolving identity. The summit will highlight South India’s position as a key driver in India’s growth narrative.
The summit will feature an impressive lineup of speakers, including Telangana chief minister Revanth Reddy and union civil aviation minister Ram Mohan Naidu Kinjarapu. Notable personalities such as Pullela Gopichand, Chidambaram S. Poduval, Gautami Tadimalla, Sai Durgha Tej, and Raashii Khanna will share their insights on the region’s vibrant identity.
The event will also include political discourse led by figures like BJP MP candidate Kompella Madhavi Latha, Congress national spokesperson Shama Mohamed, and senior Congress leader Madhu Goud Yashki. Cultural icons like classical singer Bindu Subramaniam, singer Shilpa Rao, and classical dancer Yamini Reddy will showcase the region’s rich heritage. Renowned historian Vikram Sampath will delve into South India’s historical significance, while Rapido co-founder Aravind Sanka will discuss innovative governance policies.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
