MAM
Abhishek & Aishwarya come together for new ‘Lux’ commercial
MUMBAI: Lux, the soap brand that has been long associated with beauty and film stars, is bringing together Bollywood couple Abhishek Bachchan and Aishwarya Rai for the first time ever on television in its new commercial for its relaunched products.
Directed by Stephen Mead, the TVC has been produced by London-based ad film production house, Short Films.
Said Hindustan Unilever VP, home care & skin cleansing Sudhanshu Vats, “Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather leaving their skin soft and smooth. We have made improvements to every element of the mix – product, packaging and fragrance. Significant investment has gone into the product which contains ‘fragranced beauty oils‘.”
He further stated, “All of this is being communicated to the consumers through a unique yet distinctly Lux campaign where we have Abhishek Bachchan and Aishwarya Rai Bachchan coming together for the very first time in an advertisement.”
The Sufi inspired music score in the TVC has been composed by Shankar, Ehsaan and Loy. The couple has been styled by fashion designer Aki Narula with make-up done by Mickey Contractor.
Talking about her long standing association with Lux, Bollywood Diva, Aishwarya Rai Bachchan said, “I have been associated with Lux for past 10 years as a global brand ambassador. Shooting with Abhishek makes this ad all the more special as it‘s our first commercial together and we had a great time shooting for it.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
