Ad Campaigns
ABBY Awards powered by One Show adds new categories in 2024
Mumbai: ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world.
Introduction of the ‘Best Use of AI’ sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals.
Copywriting for web and digital craft has been added in still digital and digital verticals.
With the growth in health and wellness communication, a new vertical called health has been added this year with sub-categories like OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company in this vertical.
Red Abby has introduced sustainable development and meaningful practices to cover climate action and responsible consumption.
Green Abby which covers planet conservation has added life on land to cover the protection of forests and prevention of ecological destruction.
Commenting on the new categories, the ABBY Awards powered by One Show 2024 chairman Ajay Kakar said, “The world around us is changing by the day, and the Abby awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like digital, mobile and technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”
ABBY Awards powered by One Show 2024 co-chair Dheeraj Sinha said “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in forest conservation, sustainable development and meaningful practices.”
Entries are now open for ABBYs One Show Awards 2024.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
