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Abby Awards Day 3: TLG India and Famous Innovations win for their creativity during Goafest 2022
MUMBAI: On day three of Goafest saw the grand finale of the event celebrating the best in advertising, marketing and media industries, with creative minds battling it out at the ‘One Show ABBY Awards’. TLG India (The Leo Burnett Group) walked away with the ‘Creative agency of the year Abby’, along with bagging the ‘Specialist brand activation and promotion agency of the year’ award. The Grand Prix was bagged by Famous Innovations in the Out Of Home (OOH) / Ambient Media Abby category. Good Morning Films won the ‘Specialist agency of the year’ in the video craft category.
Famous Innovations ranked second in the ‘Creative Agency of the Year category’, FCB was third, followed by Enormous, Grey, Creativeland Asia, Havas, Cheil, Script room, and Mindshare.
A total of 32 video craft Abbys, two radio craft Abbys, 29 branded content Abbys, 13 brand activation & promotion Abbys, four diversity Abbys, 17 OOH Abbys including one Grand Prix, 19 still print and still craft Abbys, four still digital Abbys, 20 Audio Visual TV/Cinema Abbys, 41 audio visual digital Abbys, one young Abbys, two red Abbys, 11 integrated Abbys and three Green awards Abbys were handed out to deserving winners on the final day of the adfest.
Audio Visual Digital Abby Awards – 2022
The category had six gold and twelve silver awards. First gold award was grabbed by GREY Group for Gillette India. Enormous Brands LLP won the second gold for their campaign Jaquar Bath & Lights. Other gold awards in the category was won by FCB Group India TLG India Private Limited.
In silver awards, TLG India and FCB both won three awards each while the rest of the awards were picked by Sideways Consulting, Cheil India and GREY Group.
Audio Visual TV / Cinema Abby Awards – 2022
This category had two gold and nine silver. Enormous Brands LLP grabbed both gold awards and silver awards were bagged by TLG India Private Limited, Enormous Brands LLP, FCB Group India, The Script Room, and Creative Land Asia.
Brand Activation & Promotion Abby Awards – 2022
This category only had one gold which was picked by FCB Group India and three silver. VMLY&R won one of the silver awards and the other two were picked by TLG India.
Branded Content & Entertainment Abby Awards – 2022
In this category, there were four gold and ten silver. The first gold award was won by Enormous Brands LLP for Winkies. The other gold awards were bagged by Mindshare, GREY Group and FCB Group India.
Four silver awards were won by Cheil India. Other silver awards in the category were won by Think and Learn, Handyyman, Tribes Communication, Enormous Brands LLP and Grey Group.
Diversity, Equality & Inclusion Abby Awards – 2022
This category didn’t have any gold. It has three silver Superfly Films for Tanishq, Grey Group for Gillette India and FCB Group India for Unaids.
Green Abby Awards – 2022
This category had one gold and one silver. Gold award was bagged by VMLY&R for Maxx Flash’s The Killer Pack campaign and silver was picked by Famous Innovations for Livpure’s Cutting Paani campaign.
Integrated Awards – 2022
In this category, there was one gold which was bagged by Grey Group and three silver awards bagged by Havas Worldwide India, TLG India Private Limited and FCB Group India.
Out Of Home / Ambient Media Abby Awards – 2022
In the search subcategory, Famous Innovations bagged a gold for its campaign titled Avoid Humans – Deceit for the Tadoba Wildlife Sanctuary and Irai Safari brand. The second gold in the category was won by TLG India for brand spotify for its campaign ‘There’s a Playlist for that’.
There were four silvers given away in the category, of which two were won by FCB Group India, and two by Famous Innovations.
Radio & Radio Craft Abby Awards – 2022
Enormous Brands LLP won the silver for the brand Bharti AXA.
Red Abby Awards – 2022
Cheil India picked up the only gold in Red Abby category for the Mental Health brand.
Still Craft Abby Awards – 2022
Famous Innovations won gold for the brand Tadoba Wildlife Sanctuary and Irai Safari. All the three Silvers in the category were bagged up by the Famous Innovations too.
Still Digital Abby Awards – 2022
Cheil India, TLG India and Havas Worldwide India bagged the three silvers in the category. There was no gold Abby in the Still Digital.
Still Print Abby Awards – 2022
The Still Print Abby category saw six silvers, with four won by Famous Innovations and one each by TLG India and Havas Worldwide.
Video Craft Abby Awards – 2022
Eight golds were given away in the video craft category, out of it five were bagged by Good Morning Films, while three were won by Early Man Film. There were four silvers in the category- two were won by Early Man Film, one by Good Morning Films and Superfly Films won one silver.
Young Abby Awards – 2022
The Young Abby awards category saw FCB Group India pick up a gold for its campaign ‘Can an imaginary girl help’ for Parle G.
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Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
