MAM
AB de Villiers gives WROGN an active twist
MUMBAI: WROGN, the breakaway youth fashion brand from Universal Sportzbiz Private Limited (USPL) today forayed into active wear with ‘WROGN ACTIVE.’ Indian ace cricketer, Virat Kohli has been the face of ‘WROGN’ which has become a go to brand for men’s casual wear over the years. USPL has chosen the versatile and legendary South African sportsman; AB de Villiers as the face of WROGN ACTIVE – an eclectic range of lifestyle apparel that is high on both, performance and fashion, and is an extension of the brand WROGN.
Speaking on the launch, Universal Sportsbiz Limited founder and CEO Anjana Reddy said: “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”
There is a symbiotic connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. Given his versatility, perseverance and hard work, ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with the Indian customers.
Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said: “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”
The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. With prices ranging from Rs 699 to Rs 2999, WROGN ACTIVE will be retailed at all WROGN exclusive brand outlets, Shoppers Stop and Myntra.com
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
