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Aayush Wellness launches Brain Fuel to combat cognitive decline
NEW DELHI: Aayush Wellness Ltd has expanded its nutraceutical portfolio with the launch of Brain Fuel Capsules, a new product designed to enhance cognitive function, memory, and mental clarity. This move addresses a growing concern: the silent epidemic of cognitive strain affecting millions, including students, professionals, and the elderly, often before the age of 40.
The company highlights factors like digital dependency, poor sleep, multitasking, nutritional imbalances, and chronic stress as major contributors to declining mental acuity. Global health estimates suggest over one in four adults exhibit signs of cognitive strain prematurely.
Brain Fuel Capsules feature a synergistic blend of traditional herbs: brahmi (Bacopa Monnieri) for memory and learning; ashwagandha (Withania Somnifera) to reduce stress and improve concentration; ginkgo biloba for brain circulation and alertness; turmeric extract (Curcuma Longa – curcumin) for antioxidant benefits; and gotu kola (Centella Asiatica) to revitalise the nervous system and boost mental clarity.
Aayush Wellness managing director Naveena Kumar stated, ” We believe that true wellness starts from within, and brain health is central to overall well-being. With the launch of Brain Fuel capsules, we are offering a time-tested solution to one of the most pressing challenges of our generation — cognitive fatigue driven by modern lifestyles. This herbal formulation supports long-term mental clarity without the side effects of synthetic alternatives.”
Following the successful introductions of Sleep Gummies and Beauty Gummies, this launch aligns with Aayush Wellness’s strategy to capitalise on India’s burgeoning $18bn nutraceutical industry, which is expanding at a compound annual growth rate (CAGR) of over 15 per cent. The brain health segment, particularly herbal and natural solutions, is projected to be among the fastest-growing verticals, with a CAGR of 14.78 per cent, fuelled by increased mental health awareness, academic and work-related stress, and an ageing population.
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Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
