MAM
Aatanu Chakraborty to head Kettle Communications
NEW DELHI: Aatanu Chakraborty is to head the newly set up Kettle Communications, an integrated communication consultancy founded by a group of thinkers consisting of core team with the aim of ‘big agency, big brand exposure’.
Earlier, Chakraborty was the executive creative director with Hakuhodo Percept. His stint at Hakuhodo lasted for more than two years. Prior to this, his professional career spanning more than 20 years has been with agencies such as JWT, Mudra DDB, Contract, TBWA Anthem, and Triton.
Initially based in New Delhi, the company will establish offices pan-India in the near future. Kettle Communications will bring Integrated Communications approach to the Indian market. The services include Advertising, Branding & Packaging, Brand Building, Digital Communication, Retail Management, Events and Activation Management, Exposition Management and MICE.
“With an increase in global competition, technological advances, and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets” adds Chakraborty.”
He added, “Kettle Communications’ strategic entry has been propelled by the need of developing marketing integration at different levels and degree of various functions.”
Kettle Communications (“Kettle – Boiling with Ideas”) believes the art of communication is to sport a lively, engaging idea that carries the power to evoke emotions. Obsessed with big sustainable real world ideas, its work is a reflection of consumer insights, research based strategies and local relevance. It consistently ensures that its unifying creative idea pushes the boundaries and provokes positive perceptions across every brand touch-point.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
