Brands
Aashirvaad’s ‘Anubhuti Bhawan’ re-imagines Rath-Yatra
Mumbai: ITC’s Aashirvaad Atta, is back to celebrate Odisha’s biggest annual festival, Puri Rath Yatra 2023. The brand is known to find innovative ways to enable devotees to experience this rich cultural festival. This year too, Aashirvaad Atta presents a one-of-a-kind and unparalleled immersive ‘270-degree theatrical experience’ providing devotees with a captivating and culturally rich journey of Odisha and the grandeur of the Rath Yatra.
Through the nine days of the Puri Rath Yatra festival, devotees from across India, converge to witness the magnificent procession of Lord Jagannath. The entire state wears a festive hue and immerses itself in preparing for the yatra with deep reverence and enthusiasm. Aashirvaad Atta has been an integral part of this iconic event for several years, actively supporting and enriching the spiritual experience of the countless devotees who flock to Puri. To enhance the celebration of this year’s Rath Yatra, Aashirvaad has created a tech-enabled immersive theatre experience at the ‘Aashirvaad Odisha Anubhuti Bhavan’.
Speaking on the occasion, ITC Ltd. SBU chief executive, Staples, Snacks and Meals, Foods Business S Ganesh Kumar said, “Puri Rath Yatra is a revered religious tradition in Odisha, attracting devotees from far and wide. Like every year, this year too we wanted to provide a unique experience to all the pilgrims. With a first-of-its-kind 270-degree immersive theatre experience, Aashirvaad will enable devotees to appreciate and celebrate the rich culture of Odisha and help them take back unforgettable memories of this festival.”
Participants can enjoy this exclusive experience by participating in an interactive 4-step advantage game at the Aashirvaad Anubhuti Bhavan. On completing the game, they qualify for a unique experience, where a captivating 270-degree video awaits. Using advanced multi-direction laser technology, the devotees will get to experience stunning animations of Odisha’s cultural richness, seashores, and landscapes, through a mesmerising three dimensional representation. Through this, Aashirvaad aims to elevate the Rath Yatra celebration by combining technology and spirituality, thus providing an unforgettable and immersive experience of devotion and culture.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
