Brands
Aashirvaad honours mothers with soulful Durga Puja tribute
MUMBAI: When it comes to Durga Puja, Aashirvaad is kneading more than just flour, it’s stirring emotions too. India’s leading packaged atta brand has launched ‘Matri shakti bondona,’ a tribute to mother’s many forms and energy, a special video song sung by National Award-winning vocalist Iman Chakraborty. The moving track celebrates the strength of mothers while drawing parallels with the divine energy of Maa Durga.
The film flows seamlessly from everyday scenes of care and resilience to the vibrant sounds of dhaak and shankha, blending festive spirit with heartfelt storytelling. It’s an ode not just to goddesses in temples but to every ‘Maa’ at home.
Adding a digital spin, Aashirvaad has also unveiled a one-of-a-kind experience where users can craft personalised musical tributes. By entering their mother’s name, photos and cherished qualities, families can generate a customised video and song, voiced by Chakraborty herself, a keepsake as timeless as the bond it celebrates.
“Durga Puja is the heartbeat of Bengal, and Aashirvaad has always been part of the traditions that bring families together. This campaign honours every mother as Maa Durga herself, using music and technology to make celebrations even more personal,” said ITC Ltd, bu chief executive- staples, Anuj Rustagi.
The tribute will also echo across West Bengal with celebrations in 13 pandals spanning Kolkata, Howrah, Durgapur, Asansol and beyond. For those wishing to strike the perfect note for their own Maa, the creation journey awaits at aashirvaaddurgapujo.com.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
