MAM
Aashima Chowdhry joins GoKwik as brand manager
The former WPP Media associate business director brings over five years of experience in business strategy, media planning and integrated marketing, having worked with brands including Dell Technologies and Tata Consumer Products.
BENGALURU: Aashima Chowdhry has joined GoKwik as brand manager, marking a new chapter in her career after nearly five years with WPP Media, where she progressed from business manager to associate business director in strategy and planning.
Chowdhry brings over five years of experience across the WPP network, working at the intersection of business strategy, consumer insights and media ecosystems. Her expertise spans integrated go-to-market strategies, campaign planning and cross-channel marketing across digital, content, partnerships, influencers and offline media.
During her tenure at WPP Media, Chowdhry worked with marquee brands, including Dell Technologies and Tata Consumer Products, contributing to campaigns focused on product launches, demand generation and brand growth across technology and fast-moving consumer goods (FMCG).
Her approach to marketing centres on translating market intelligence into actionable strategies, combining audience intelligence, category understanding and campaign architecture to deliver business-led outcomes rather than channel-led execution. She has also contributed to more than 30 industry awards through strategic storytelling and campaign narratives.
Before joining WPP Media in December 2021, Chowdhry worked as an assistant manager at Marsh India, where she was part of multinational client services. She also briefly worked as a content manager at Eatable and gained early experience as a branding and media consultant at Feelberry Limited.
A graduate of NMIMS Bengaluru’s professional ecosystem, Chowdhry served as president of MarGene, the institution’s marketing club, and as head of media at its PR Cell during 2019-20. She also completed a summer marketing internship at MTR Foods in 2019.
At GoKwik, Chowdhry’s experience across strategy, consumer understanding and integrated campaigns provides a foundation for her next career chapter. Her stated professional interests lie in marketing strategy, growth and consumer businesses, with a focus on building scalable, insight-led marketing ecosystems that deliver measurable brand and business impact.
