MAM
Aakhya India appoints Archana Dutta as CEO
MUMBAI: Aakhya India has roped in Archana Dutta as their CEO. Prior to joining Aakhya, Dutta served as the director of loyalty at Hyatt Hotels for 5.5 years where she gained skills as a trainer, coach, and strategist. She also spent 17 years at Lufthansa German Airlines; there, she was the loyalty head for India and was at the forefront of corporate sales.
In her new role, she will expand the corporate portfolio for the company. She will also focus on developing and leading significant tools and capabilities within the Aakhya India team to help deliver enhanced integrated solutions to clients.
Aakhya India founder-president Kavita Datta said, “We’re extremely delighted to welcome Archana as the chief executive officer. Our niche for the last many years has been focused on 360-degree communications solutions to various state governments and ministries and multinational corporates, and we are now diversifying not just our client portfolio but also our services and deliverables. We believe that Archana’s dedication and experience will prove to be unmatched and we look forward to working with her to achieve new milestones.”
“It’s a apleasure to join Aakhya India as the CEO. Due to the pandemic, I have had to hit the ground running to ensure insulating our clients and partners in the best possible way. It’s amazing to see the team working so hard- some remotely and some on the ground during these difficult times, Dutta said.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
