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Aakash Educational Services Ltd associates with Kaun Banega Crorepati season 16
Mumbai: Aakash Educational Services Ltd (AESL), test preparatory services with over 35 years of excellence, is to announce its association Kaun Banega Crorepati season 16 as the official knowledge partner. The reality quiz show airs every Monday to Friday at 9 PM on Sony Entertainment Television.
AESL has long been at the forefront of educational innovation, providing top-tier coaching and guidance to millions of students aspiring for success in competitive exams such as NEET, JEE, and various other entrance tests. With a legacy spanning over three decades, AESL has consistently focused on nurturing academic excellence and creating opportunities for young talent to excel.
The association with KBC, a show that empowers the common man/woman by celebrating the power of knowledge and intellectual pursuit, is a natural extension of AESL’s commitment to education.
Aakash Educational Services Ltd (AESL) MD and CEO Deepak Mehrotra expressed his enthusiasm for the partnership, stating, “Our association with Kaun Banega Crorepati, a show that epitomizes the power of knowledge, is our shared vision of building a more informed and empowered society. Together, we hope to inspire the next generation to pursue their academic and career aspirations with determination and confidence.”
Sony Pictures Networks India (SPNI) head—ad sales, and network channels Sandeep Mehrotra added, “On Kaun Banega Crorepati, lives are transformed one question at a time, proving that knowledge is the ultimate equalizer. This insight aligns seamlessly with AESL’s mission to empower society through education.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
