MAM
Aakash Educational Services Limited comes on board as associate sponsor for Satyamev Jayate
MUMBAI: Aakash Educational Services Ltd. (AESL), the leading coaching institute in India has allied itself as an associate sponsor to one of the most popular and much awaited television shows, Satyamev Jayate. The new season of the socially relevant show will be back on TV from 2nd March, 2014. Hosted by ace Bollywood actor Aamir Khan who made a nationwide impact in the previous season, the show has gone on to create international resonance through the universal social issues it deals with. Aakash will become the first ever coaching institute in India to sponsor a television talk show that highlights and educates the masses on sensitive problems India suffers every day.
The first season of the talk show Satyamev Jayate premiered on 6th May 2012 on Star Plus. The title which means ‘Truth Alone Prevails’ is in absolute sync with the objective of the show- to educate and enlighten the people of India, making it a better country to live in. The show received an overwhelming response both from the public and critics for its research, format, presentation and content.
Mr. Aakash Chaudhry, Director, Aakash Educational Services Limited, commented, “We believe in the content and contribution of Satyamev Jayate and take immense pride in allying ourselves with the talk show. On a broad scale, we share the values and commitment Satyamev Jayate stands for. As an educational institute dedicated to nurturing the future of children in India, we share a nationwide commitment and in turn toil hard to give it bright doctors and engineers, so that they can together build a strong nation for tomorrow’s children.”
The central communication theme for this season of Satyamev Jayate is ‘Jinhe desh ki fikr hai’ which is congruent with Aakash’s vision of serving the country and paving the way for a progressive future. It is at its zenith for its contributions to the medical and engineering careerists today. It has been bestowing toppers incessantly and seamlessly, assisting the deserving and diverse blend of aspirants countrywide to crack various entrance examinations across India. Aakash helps students explore their full potential, boost their self-confidence and help them realise their dreams through the advanced system of teaching they adopt and propagate. Since its inception in 1998, it has created an unparalleled legacy in the sphere of education in India.
“Pre-eminent educational groups today are working towards the overall advancement of the society by enabling youngsters of the country to achieve ‘what they desire to and what they deserve to’. They are thus playing a dual role of being social entrepreneurs as well as contributing to the society. As associate sponsor to Satyamev Jayate, we are playing an active role in living upto this promise,” added Mr.Chaudhry.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
