MAM
Aaj Tak’s ‘Seedhi Baat’ goes interactive
NEW DELHI: In a bid to connect with audiences, Aaj Tak has launched an SMS interaction during the telecast of Seedhi Baat .
Starting last Wednesday, Seedhi Baat-a half an hour interview based show- aired at 9.30 pm has turned into an interactive SMS based show. According to an official release, this show is the first of its kind in the country by any electronic news channel. The channel, with help of the SMS interaction, will offer the viewers a chance to be the judge and comment on the interview proceedings.
While the programme is on air, viewers can send an SMS on 2424, and clue in the short code assigned to Aaj Tak. If their views are selected, it would be shown on the news ticker instantaneously.
The official release says that the first implementation of this interactivity elicited a phenomenal response and therefore Aaj Tak is planning to take this interactivity further, plans for which are being worked out.
India Today Group Online (ITGO) is offering this service to the mobile users through their tie-up with various cellular operators across the length and breadth of the country.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
