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Aaj Tak to boost cricket team with ‘Jeeto India Jackpot’

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MUMBAI: Looks like Aaj Tak is all set to tempt the Indian cricket! With the launch of the Jeeto India Jackpot campaign, the broadcasting arm of India Today has a heady mix of cricket and big money lined up for our cricketers playing at South Africa.

Aaj Tak has invited all its 22 million to contribute generously to make some big prize money. The money collected will be distributed equally among the 14 members of the cricket team, but there is a catch. The cricketer’s will be get the prize money only if they win the cricket World Cup 2003.

Just in case the cricket team does not bring back the cup, all the money will be returned back to the donors.

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Aaj Tak CEO G Krishnan says: “It is our endeavour to be the people’s channel, and to air the sentiments of the people. With this jackpot, we plan to reach out to our viewers and give them a chance to contribute to their beloved cricketers’ success.”

To participate in the move to ‘encourage’ the cricketers, the audience will have to send a cheque worth minimum of Rs 500 to Aaj Tak at its New Delhi office along with the name, address, phone number and pin code on the back of the cheque.

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Brands

Safex Group appoints Richa Malhotra as group chief financial officer

Former Standard Chartered executive to steer finance

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NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.

In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.

A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.

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Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.

Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.

Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.

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The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.

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