MAM
Aaj Tak, NDTV, Discovery emerge as most trusted TV brands
MUMBAI: TV Today’s flagship Hindi news channel, Aaj Tak, has emerged as the most trusted brand across the television as well as news channel category, according to the Brand Trust Report unveiled recently.
New Delhi-based news network NDTV has come second as the most trusted television brand followed by Discovery channel, which is at the third spot in the overall television category and first in the ‘other’ category.
The top ten listing consists of as many as three general entertainment channels including Zee TV at fourth spot, Star at sixth spot, and Colors at seventh spot. Food lifestyle channel Food Food TV has climbed tenth spot in the first year of its launch.
Sun TV is the only channel from South to make it to the list of 40 most trusted television brands. Kaun Banega Crorepati, which made a successful comeback last year with its larger-than-life host Amitabh Bachchan, is the only television programme to figure in the Top 40 list, which mainly comprises news, infotainment and movies channels among others.
Among the GEC’s, TLC Travel & Living has emerged as the numero uno brand followed by Colors in a list that comprises 13 channels including Star TV, Food Food and MTV who share the third, fourth and fifth position respectively. At the bottom of the heap is Hindi comedy channel from MSM stable, Sab TV.
The English movies sub-category is shared by Star Movies and HBO at first and second spot respectively while the sports sub-category is dominated by ESPN Star Sports network channels – ESPN and Star Sports.
Similarly, in the ‘channel cluster‘ category, Star Network, UTV Group (now bought by Walt Disney) and Zee Network have taken the top three spots. In ‘other’ sub-category, Discovery followed by Disney are the top two brands. Others include National Geographic channel, History channel and KBC.
The news sub-category was dominated by Hindi, English and business channels with none of regional languages making it to the top 15 list. American news broadcaster CNN and British pubcaster BBC also finished in the final list.
The Brand Trust Report (BTR), compiled and released annually, includes the BTR questionnaire which is designed to illuminate approximately 425 aspects of brand trust, of which 391 were directly brand related.
The study also questioned respondents about two other important brand trust influencers – brand recall and the trust-experience of brands, the latter of which they were requested to furnish reasons for. This year‘s research was conducted among 2718 ‘influencer‘ respondents across 15 cities.
The study generated nearly two million data points and 17,000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India‘s brands on the basis of trust.
The BTR report is published by Trust Research Advisory, which is a part of Comniscient Group.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
