Ad Campaigns
Aaj Tak launches new TVC ‘Mobile Aap’
MUMBAI: Aaj Tak is launching a new TV campaign called ‘Mobile Aap’ as a part of its existing Aankhen Khol De campaign. Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood celebrities Soha Ali Khan and Kunal Khemu.
The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It alsoshowcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.
In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
