Ad Campaigns
AAIBA Design wins NYX Award for SWA 2020 campaign
Mumbai: AAIBA Design Private Limited, an integrated creative and digital agency helmed by Saurabh Chandekar and his wife Rasika Chandekar, has won the Silver Award at the NYX Awards, 2023. AAIBA won the design–poster series award for the creative digital campaign the agency had carried out for the Screen Writers Awards (SWA) 2020.
The NYX Awards 2023 winners were announced after extensive evaluation by an eminent global jury comprising professionals such as Masanori Eto (Japan), Markus Pargfrieder (Austria), Vitaliy Yakin (United States), Jimmy Landaburu (Ecuador), Ronn Lee (China), Patrizia Burra (Italy), and more. The jurors chose from a massive entry list of over 1500 names before deciding the eventual winners.
The latest award win is for AAIBA’s innovative, engaging, and highly impactful digital campaign for the Screen Writers Awards, a path-breaking event organised by the Screen Writers Association (SWA), India. AAIBA won the award for its superior creativity, which made the judges identify it as one of the best entries in the category. The clarity of design and creativity of vision was deemed to uphold the best standards of excellence and execution.
SWA is the governing body representing Screenwriters across the country’s large, small, and OTT screen formats. The organisation aims to ensure fair representation of the entertainment industry writers and give them due recognition and honour. SWA organised the Screenwriters Award 2020, and AAIBA successfully amplified the initiative through its well-executed end-to-end digital and social media promotions for the landmark event. With the second award win for the SWA campaign at the NYX Awards 2023, AAIBA has once again proved it is the best player in its category.
AAIBA Design founder Saurabh Chandekar said, “Winning an international award is always a special achievement, and with this win at NYX Awards, 2023, we have added the second trophy to this landmark campaign. It was a very special campaign and a major creative endeavour for us as we aimed to combine the depth that the art of writing requires with the glamour and playfulness that the entertainment industry offers. We collaborated with SWA to understand their vision and created a flawless, holistic, unique, and impactful brand identity. I am glad that the jury at the NYX Awards, 2023, also found AAIBA’s efforts worthy of this global recognition.”
Sharing her thoughts on the SWA 2020 campaign creatives winning the prestigious NYX Award, SWA Awards, chair Manisha Korde said, “This campaign was a humongous task as we had to create a visual brand identity for the entire SWA Awards campaign, and held a lot of discussions with AAIBA about the world of screenwriters and our aspirations about the positioning of the awards, which are the first of its kind in India. AAIBA and SWA put their best foot forward. I am ecstatic that AAIBA’s vision for SWA Awards 2020 has fetched yet another international recognition through this win at the NYX Awards, 2023.”
The NYX Awards is a leading international awards program that recognises, celebrates, and provides acknowledgement favouring all who possess extraordinary calibre across all facets of industries and mediums, specifically in the fields of marketing, communication, advertising, creativity, public relations, graphic design, print, digital, video, and audio. NYX simulates monumental achievements of boundless industries, viewed as a symbol of the highest standards for those who bear it.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
