MAM
AAAI to meet TAM and IBF this week
MUMBAI: With NDTV‘s lawsuit against television ratings provider TAM Media raising concerns among the industry affiliates, the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA) have decided to meet with senior executives of the television ratings agency on 16 August.
Speaking to indiantelevision.com AAAI president and Leo Burnett chairman and CEO of India subcontinent Arvind Sharma said: “In the (current) environment where all has been reported about the NDTV-TAM case, we want to understand directly from TAM what the facts are. If there are genuine reasons to be concerned, and we are not prejudging that, ww will have to discus on what action can be taken.”
Sharma also pointed out that a meeting with the Indian Broadcasting Foundation (IBF) is planned this week. “We are also trying to get together with the IBF urgently and it hopefully happen this week to discuss the BARC issue,” he added.
Star India CEO and IBF president Uday Shankar had earlier stated that AAAI and ISA are slowing the progress on BARC. In response, Sharma had said that the two advertising bodies were waiting for the IBF to respond to the draft document (incorporating memorandum and articles of association) sent to the IBF a while back.
The AAAI, ISA and the IBF are stakeholders in the Broadcast Audience Research Council (BARC). While the IBF holds 60 per cent stake in BARC, AAAI and ISA equally share the remaining 40 per cent.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
