MAM
AAAI extends support to Tanishq ad, disapproves targeting
New Delhi: The Tanishq ad controversy seems to have got the attention of the entire advertising industry. In the latest development, Advertising Agencies Association of India (AAAI) said it disapproved of the targeting of the commercial. The association mentions that the threats against Tanishq as well as its employees, which led to the withdrawal of the advertisement, are a matter of great regret and concern.
The advertisement in question, in fact, was also viewed at the Advertising Standards Council of India (ASCI) by an independent panel – The Consumer Complaints Council, which is representative of multiple stakeholders from industry, civil society, lawyers and consumer activists. The panel found nothing in the advertisement that was indecent or objectionable or repulsive that could lead to grave and widespread offence.
There is a consensus among all allied bodies and The International Advertising Association (IAA) India Chapter and The Advertising Club also support this.
For the last two days, the brand was roundly slammed by trolls on social media for upsetting their religious sentiments. However, a large number of people across the country have stood up for the brand and are supporting the ad. This includes several advertising personalities, actors and other people.
MAM
Generali Central Insurance launches ‘Happy Women’s Pay’ campaign
Insurer reframes Women’s Day around equal pay with real employees in focus.
MUMBAI: Generali Central Insurance just swapped bouquets for balance sheets because this Women’s Day, the real gift is a paycheck that doesn’t discriminate. Generali Central Insurance, the joint venture between global insurer Generali and Central Bank of India, has launched a bold new campaign titled ‘Happy Women’s Pay’ ahead of International Women’s Day. The initiative shifts the conversation from symbolic appreciation to systemic accountability, placing equal pay at the centre of the celebration.
The campaign film features eighteen real women employees of the organisation, using evocative slam poetry to contrast traditional Women’s Day gestures flowers, cupcakes, corporate greetings with a deeper call for equal treatment that lasts all year. It underscores that true recognition means fair pay and opportunity every day, not just on 8 March.
Generali Central Insurance chief marketing for customer & impact officer Ruchika Malhan Varma said, “For us, International Women’s Day is not about symbolic gestures but about driving change that lasts all year. With Happy Women’s Pay, we shift the focus from appreciation to accountability, placing equal pay at the heart of true celebration.”
Mullen Lintas (the agency behind the film) chief creative officer Ram Cobain added, “Words have power, and sometimes a single word-swap is all it takes to invert a day. We used slam poetry juxtaposed on real women from Generali Central Insurance to bring it alive. It’s raw and real just like a campaign on real change ought to be.”
The campaign aligns with Generali Central Insurance’s broader vision of building fair, future-focused and accountable institutions. By leading with its own workplace practices and featuring actual employees, the brand demonstrates that meaningful gender equality starts internally before it can influence society.
In a year when Women’s Day cards are plentiful but pay parity remains elusive, Generali Central Insurance isn’t just joining the conversation, it’s rewriting the greeting to say: equality isn’t a once-a-year wish, it’s a 365-day wage.
