MAM
AAAI announces the winners of Young Lions Competitions
MUMBAI: Advertising Agencies Association of India (AAAI) announced the winners of its Young Lions Competitions in creative (print), media and marketers categories.
The winning teams are:
Young Lions Creative Competition
Gaurav Joshi & Siddharth Joglekar from Publicis India, Mumbai
Theme: “Come forward and help crime and accident victims”
Young Lions Media Competition
Chinmay Kelkar & Rohan Sood from MediaCom, Mumbai
Theme: “Don’t bribe and kill the nation”
Young Lions Marketers Competition
Samyukta Iyer & Janvi Parekh from Hindustan Unilever, Mumbai
Theme: “A premium brand enters a traditional Indian category of hair oil but Indians are not willing to pay the premium. What Ad strategy should they use?”
The jury for Creative Competition comprised Josy Paul (Chairman and National Creative Director, BBDO India chairman and national creative director), K S Chakravarthy (FCB Ulka national creative director), Bobby Pawar (Publicis India director chief creative officer south Asia) in Phase-I and Haresh Moorjani (FCB Ulka creative director), Bobby Pawar, Nandan Srinath (BCCL Response director) and Vinod Nair (Network Advertising MD) in Phase-II.
For Media, the jury comprised Dinesh Vyas (MEC India planning general manager), Anand Chakravarthy (Maxus head West), Sujata Dwibedy (Starcom India vice president), Deepak Netram (Lodestar UM vice president) in the Phase-I and Sam Balsara (Madison Communications chairman & MD), Jasmin Sohrabji (Radeus Advertising MD) in the final phase.
The jury of Marketers Competition comprised Ajay Kakar (Aditya Birla Group financial services CMO), Deepali Naair (Mahindra Holidays & Resorts CMO), Rohit Srivastava (Contract Advertising core consulting & national head of strategic planning), Nandan Srinath, Vinod Nair and the Marketers competition was conducted under the leadership of FCB Ulka advisor Dr M G Parameswaran.
Announcing the result of Young Lions Competitions, convener of these Competitions, Vinod Nair stated, “The Times Group and Advertising Agencies Association of India are giving rare opportunity to young professionals in India to participate in Cannes Lions and compete with the best young professionals in the world.”
The winning teams will be flying off to France in the month of June this year to participate in the prestigious Young Lions Competitions in Cannes Lions.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
