Ad Campaigns
A10 Networks unveils strategy to enhance cybersecurity for AI applications
Mumbai: A10 Networks (NYSE: ATEN), a leading provider of AI-powered cybersecurity solutions, has announced substantial upgrades to its portfolio. The company’s latest innovations aim to simplify IT infrastructure, enhance cyber resilience, and leverage AI to help organisations navigate the evolving digital landscape with greater security and efficiency.
“For over 20 years, A10 has helped businesses efficiently achieve their connectivity and security goals with technology innovation,” said A10 Networks president and CEO, Dhrupad Trivedi. “The technology landscape continues to rapidly evolve as our customers are increasingly harnessing AI to power their infrastructures, making our differentiation even more relevant. A10 is on this journey with our customers, and we continue to innovate around enabling their current and future business outcomes.”
The rising adoption of AI and large language models, coupled with advanced GPUs, has opened new cybersecurity vulnerabilities. IBM research highlights that the average cost of a data breach surged to $4.88 million, especially affecting the healthcare, financial services, industrial, and tech sectors—industries heavily investing in AI. To address these risks, A10 Networks has enhanced its Advanced Core Operating System (ACOS) to seamlessly integrate with AI Inference and GenAI environments, fortifying customers’ AI ecosystems against potential threats.
The newly introduced A10 Control platform streamlines operations and boosts visibility across A10’s Thunder ADC and Defend portfolios. Additionally, the upgraded A10 Defend now offers AI-powered bot protection to safeguard applications from emerging cyber threats, while the expanded enterprise-ready DDoS protection features provide defence against multi-vector and volumetric DDoS attacks.
These advancements enable businesses to simplify IT management, bolster cybersecurity resilience, and enhance user experiences. Organisations can now confidently adopt AI to optimise operations, improve decision-making, and elevate customer satisfaction, all while ensuring robust protection against digital threats.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
