MAM
A unique exploration of India’s history: IVM Podcasts announces ‘A Century Of Stories’
Mumbai: IVM Podcasts has announced an insightful and captivating podcast series titled A Century Of Stories. The podcast is set to launch on 14 August 2023 and promises to take listeners on an immersive journey through India’s rich history.
The podcast will be hosted by Kunal Vijayakar, a multifaceted figure renowned as a broadcaster, food writer, author, actor, and television personality. A Century Of Stories stands as an exceptional voyage, expertly curated to unveil both familiar and hidden narratives of India. Kunal’s unique storytelling prowess will seamlessly transport listeners through time, offering a captivating perspective on India’s history. With his captivating narration, he will throw light on both the celebrated landmarks and hidden gems that have contributed to the tapestry of India’s past.
From the remarkable first steps of ISRO to the uncelebrated heroes of IPL, Kunal Vijayakar will delve into the behind-the-scenes moments that have profoundly shaped modern India. The podcast series aims to bring these stories to life, providing a fresh perspective on historical events and celebrating the essence of the nation. The podcast will take audiences through 100 stories of India. Some of the episodes will touch on The Birth Of Our National Anthem, 1983 World Cup, AMUL Girl and a host of other iconic tales that shaped India.
Vijayakar said, “History isn’t just about events; it’s about the people, emotions, and moments that define a nation. These stories are more than mere historical accounts, they are the echoes of a nation’s journey through time. I am excited to uncover the some known and some forgotten gems of India’s past through this podcast.”
IVM Podcasts- Pratilipi co-founder Kavita Rajwade said, “We aim to provide audiences with a unique perspective on India’s history, showcasing the human stories that have shaped our nation. This podcast marks an exciting opportunity to bring these incredible narratives to a wider audience. Our present needs to know our past in a more intimate way, which is what we are trying to offer with A Century Of Stories”
IVM Podcasts- Pratilipi business head Sanjeev Mehta said, “ We create content for our partners that will not only entertain and engage audiences but also deliver the brand partner’s message or values seamlessly”
Catch the first episode live today on ‘A Century Of Stories’ YouTube channel and all leading audio streaming platforms.
Brands
Funskool enters vehicle toy segment with Blazetrix range
Three construction themed toys priced at Rs 549 mark Made in India push.
MUMBAI: Playtime is shifting gears and it’s revving up with a distinctly desi engine. Funskool India Ltd. has rolled into the vehicle toy segment with Blazetrix, a new Made-in-India range aimed at turning passive play into hands-on action. The debut line-up under Blazetrix leans into a construction theme, introducing three models Buzz Claw, Core Crush and Iron Hook. Built around movement and interaction, the toys are designed to encourage children to build, race and experiment, blending play with motor skill development and social engagement.
But this isn’t just about toy cars with a twist. The range comes wrapped in a narrative layer, complete with storylines and visually engaging packaging, pushing the experience beyond the toy itself into a more immersive play ecosystem.
Manufactured locally, the collection reflects Funskool’s ongoing push towards domestic production while maintaining global benchmarks in safety, durability and quality. The move also aligns with a broader shift in consumer demand, where parents are increasingly looking for toys that combine entertainment with developmental value.
At a price point of Rs 549, the range is positioned as an accessible entry into a category typically dominated by international brands. The affordability, coupled with its interactive features, signals a strategy aimed at scaling quickly across urban households.
With Blazetrix, Funskool isn’t just adding a new product line, it’s stepping into a high-engagement category with a clear pitch: less screen time, more hands-on play. And if the bet pays off, the brand could well find itself driving a new lane in India’s evolving toy market.
