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A Big Bang Night for Maxus and Saatchi & Saatchi Focus Network
MUMBAI: Felicitating agencies for excellence in communication and media, The Big Bang Awards 2014 was held on 19 September at The Ritz Carlton, Bengaluru.
While Maxus was the biggest winner of the night bagging awards for Media, Digital as well as Social Media Agency of the year, Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Saatchi & Saatchi Health & Wellness was the Healthcare Agency of the Year and Aim High Consulting was awarded the PR Agency of the Year.
Prakash R of Aim High Consulting was crowned the Young Achiever of the Year and Infosys won the Client of the Year Award winning across several categories.
For the awards, 956 entries were submitted across 75 categories by 64 creative, media, digital, social media, mobile, healthcare and PR agencies. Apart from these, clients and young professionals also participated for the coveted heads.
The event also featured a book release of Pavan Padaki’s ‘Brand Vinci’, a definitive book on the various facets of branding.
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Ritz Media World appoints Neeti Bhargava as chief content and client solutions officer
Seasoned radio leader to steer content and client strategy in AI era
NEW DELHI: Ritz Media World has appointed Neeti Bhargava as chief content and client solutions officer, strengthening its leadership team as brands ramp up investment in content-led, multi-platform engagement.
With more than 18 years in radio, media and content creation, Bhargava brings a storyteller’s instinct and a strategist’s eye to the role. Her career spans leading radio networks such as Red FM 93.5, Reliance Big FM 92.7 and My FM of the Dainik Bhaskar Group, where she shaped on-air formats, refined programming strategy and curated music and listener engagement initiatives that resonated beyond the airwaves.
Over time, her remit expanded from studio consoles to brand consoles. She has led voice-driven campaigns, crafted branded content, developed digital formats and delivered live experiences, blending creativity with commercial clarity. Her experience across content production, marketing strategy and creative leadership has given her a keen understanding of how audiences interact with brands across platforms.
In her new role as chief content and client solutions officer, Bhargava will oversee the agency’s content strategy and work closely with clients to design integrated campaigns spanning audio, digital and on-ground platforms. She will also guide internal teams to ensure consistency, quality and clarity in brand communication.
Ritz Media World founder Ritz Malik, said Bhargava’s cross-platform expertise comes at a pivotal moment for the industry. As marketing becomes increasingly data-informed and supported by AI tools, he noted, the need for authentic and well-crafted storytelling has only intensified. Her leadership, he said, will help the agency deliver campaigns that are both creatively strong and strategically sound.
Bhargava said today’s content landscape is shaped by evolving consumption patterns and technology-led media planning. While AI enhances efficiency and insight, she emphasised that compelling storytelling remains central to meaningful brand engagement. She added that she is excited to contribute to building integrated content that connects with audiences across formats.
The appointment reflects Ritz Media World’s focus on sharpening its content capabilities as brands seek smarter, data-backed ways to stay relevant in an increasingly crowded media marketplace.
