MAM
9XM ties-up with Tantra to launch branded merchandise
MUMBAI: Bollywood Music Channel 9XM has entered into a strategic alliance with Tantra to launch a special range of t-shirts.
The t-shirts will feature 9XM‘s animated characters – Bade and Chote of Bakwaas Band Kar fame. They will have messages and themes which reflect the personality of the characters.
9XM head – programming Amar Tidke said, “The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense‘ attitude of today‘s youth. Bade-Chote‘s famous wacky humor will definitely make these Tees fun to wear!”
Tantra has designed six different variants of this theme featuring Bade Chote.
Tantra owner Ranjiv Ramchandani added, “This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the channel‘s most recognised faces and the creativity of a T-shirt partner.”
9XM-tees are available in unisex range in different colours at select Tantra outlets across India from Rs 499/- onwards.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
