MAM
9XM ties-up with Tantra to launch branded merchandise
MUMBAI: Bollywood Music Channel 9XM has entered into a strategic alliance with Tantra to launch a special range of t-shirts.
The t-shirts will feature 9XM‘s animated characters – Bade and Chote of Bakwaas Band Kar fame. They will have messages and themes which reflect the personality of the characters.
9XM head – programming Amar Tidke said, “The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense‘ attitude of today‘s youth. Bade-Chote‘s famous wacky humor will definitely make these Tees fun to wear!”
Tantra has designed six different variants of this theme featuring Bade Chote.
Tantra owner Ranjiv Ramchandani added, “This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the channel‘s most recognised faces and the creativity of a T-shirt partner.”
9XM-tees are available in unisex range in different colours at select Tantra outlets across India from Rs 499/- onwards.
