MAM
9X Media launches online store ‘Mezza9X’
MUMBAI: 9X Media, the music entertainment network which operates three music channels, has now launched an online store, Mezza9X, which offers branded merchandise of the group.
The network runs Bollywood music channel 9XM, Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.
9X Media group VP-digital Vibha Gosher said, “9X Media group channels have turned into robust digital brands and enjoy a huge following across the country. Our idea is to take the love for the animated characters to the next level, offering a unique experience to the end-customer in the form of cool merchandise, giving the fans an opportunity to own these products.
Users can place an order by logging on to mezza9x‘ website and get the products delivered to their homes. They can purchase 9X merchandise such as Bade Chote T shirts, photo frames, Bakwaas Bandh Kar stamps, Bheegi Billi puzzles, magnets, note books, watches and bags.
“The launch of this portal will strengthen the digital portfolio of 9X Media, establishing further connect with the viewers,” Gosher added.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
