MAM
9X Media launches online store ‘Mezza9X’
MUMBAI: 9X Media, the music entertainment network which operates three music channels, has now launched an online store, Mezza9X, which offers branded merchandise of the group.
The network runs Bollywood music channel 9XM, Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.
9X Media group VP-digital Vibha Gosher said, “9X Media group channels have turned into robust digital brands and enjoy a huge following across the country. Our idea is to take the love for the animated characters to the next level, offering a unique experience to the end-customer in the form of cool merchandise, giving the fans an opportunity to own these products.
Users can place an order by logging on to mezza9x‘ website and get the products delivered to their homes. They can purchase 9X merchandise such as Bade Chote T shirts, photo frames, Bakwaas Bandh Kar stamps, Bheegi Billi puzzles, magnets, note books, watches and bags.
“The launch of this portal will strengthen the digital portfolio of 9X Media, establishing further connect with the viewers,” Gosher added.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
