Brands
9th Hiranandani Thane Half Marathon names Milind Soman names brand ambassador
Mumbai: Milind Soman, a fitness icon, has been appointed as the ambassador for the Hiranandani Group’s Half Marathon, which will be held in Thane on 12 February. The 9th Hiranandani Thane Half Marathon is Thane’s only major marathon, which is returning after two years of hiatus due to covid-19.
As the event is gearing up to see 15,000 runners, Milind Soman, with his focus on health and fitness, is a natural fit to be the brand ambassador and flag off the ninth edition of the Hiranandani Thane Half Marathon (HTHM) at Hiranandani Estate in Thane.
To build more awareness around sustainability, the Hiranandani Group started the “#RhymeForEarth” initiative and has been organising cyclothons and plogging drives. The developer takes this initiative a step further with the Hiranandani Thane Half Marathon.
House of Hiranandani VP, marketing strategy Prashin Jhobalia said, “It is an honour to be able to organise Thane’s biggest half marathon. This is our ninth edition of the marathon. Each year has been special with a rise in registration numbers. We began with 8,000 registrations in 2013 and this year we aspire for 15,000 registrations. We owe immense gratitude to our residents and Thane City for their contagious spirit of running every year. This marathon is the perfect representation of bringing communities together for a common goal amidst the best living infrastructure in Hiranandani Estate.
This marathon gets even more special as we ‘Run for Earth’ to create a better world. We are also delighted to have fitness icon Milind Soman as the brand ambassador of this year’s marathon. I am confident his presence will encourage everyone and will also help us achieve our sustainable goals.
Soman commented, “I’m excited to announce that I will now be a part of Thane’s biggest half marathon by Hiranandani Group. I truly appreciate the brand’s endeavour to provide the best living experiences by maintaining an equilibrium in nature. The infrastructure created by the brand encourages the community to stay fit and run. This year’s theme pledges to make an effort towards a sustainable future. I am glad to contribute to this aim because it is also our common goal to motivate others to run for the environment and for themselves.”
“#RhymeForEarth” is part of a larger initiative by the House of Hiranandani to promote the need for a sustainable lifestyle and encourage everyone to make a difference in their daily lives to contribute to a greener tomorrow. The ninth edition of the Hiranandani Thane Half Marathon is based on “#RunForEarth,” part of a larger initiative, and is intended to correspond with the company’s mission, which prioritises sustainability and the well-being of nature and its inhabitants.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
