Brands
9shines reinvents Indian nightwear with fresh styles and comfort
MUMBAI: 9shines Label is giving Indian nightwear a well-timed wake-up call. Founded by Krutika Bhupta, the brand has carved out an entirely new category with more than 500 modern styles that leave the old-school nighty far behind. Think denim-feel fabrics, floral frock silhouettes, kaftan sleeves, smocking, embroidered yokes and Hakoba-inspired textures. Each design blends Indian identity with everyday ease, proving that comfort can look contemporary too.
Krutika’s entrepreneurial path began after corporate exits and shutdowns pushed her toward independence. During the digital boom of 2015, she briefly ran a rental service for maternity and pre-wedding gowns, which helped her spot a glaring gap. Women’s loungewear had barely changed in years. The prints were repetitive, the fits predictable and the fabrics uninspiring. She launched 9shines Label in 2016 as a maternity loungewear brand, only to discover that the nightwear market was ripe for reinvention.
Today, 9shines works with premium, breathable fabrics such as soft cotton, rayon, satin blends and its signature Alpine material. The designs prioritise practicality with functional pockets, nursing-friendly cuts, soft-touch textiles and silhouettes that move with the wearer. Size inclusivity forms a key pillar, with options up to 7XL and each size re-patterned to ensure a truly flattering fit.
Culture plays a starring role too. The label’s collections carry the charm of block prints, batik, chikankari-style touches and denim-feel cotton, all produced through thoughtful small-batch manufacturing. Customer feedback sits at the heart of every collection, helping 9shines cultivate a loyal community across India.
Smooth service reinforces the brand’s appeal. With cash on delivery, easy exchanges, WhatsApp support and fast nationwide delivery within 24 to 48 hours, the shopping experience feels effortless and personal. A growing global customer base and high repeat orders underline the label’s rising momentum.
This year, as 9shines celebrated nine years, it also unveiled Highgarden, a premium loungewear brand crafted for a younger, style-conscious audience. Together, the two labels are shaping a new era of homewear where comfort meets craft, inclusivity meets innovation and everyday clothing feels beautifully considered.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
