Brands
99 Pancakes collaborates with Pogo to celebrate supercop Little Singham Blockbuster Birthday
Mumbai: 99 Pancakes, India’s first QSR in the pancake segment, has created an innovative menu dedicated to India’s favourite animated supercop, Little Singham, on his birthday. The special curated menu is named “Little Singham Ka Blockbuster Birthday”. The QSR brand is celebrating the birthday of the popular cartoon character Little Singham from August 15 to August 25.
A fun-filled celebration is in store for Little Singham’s birthday with a variety of unique treats and delights, including Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate. These special pancakes are available at a discount of 30%, while the waffles and Hot Chocolate are available at a discount of 15 per cent.
The unique menu will be available across outlets located in Mumbai, Pune, Nasik, and Hyderabad. Moreover, the pancake QSR has launched the hashtags #LittleSinghamBirthdayAt99Pancakes and #LittleSinghamKaBlockbusterBirthday for celebrating Little Singham’s birthday.
As Little Singham enters its sixth year, it continues to be an icon for children nationwide as an example of bravery and determination.
Warner Bros. Discovery – South Asia head of marketing Azmat Jagmag said, “We are excited to collaborate with 99 Pancakes in creating an extraordinary birthday celebration for Little Singham. Our partnership with 99 Pancakes not only amplifies the excitement but also provides a platform to connect with an even wider range of Little Singham fans across India.”
Commenting on the collaboration with Warner Bros Discovery, 99 Pancakes head of marketing Renuka Chalekar said, “We’re super excited to have teamed up with Pogo’s beloved cartoon character Little Singham to create a magical fusion of flavors and fun. This collaboration is mainly targeted towards our junior audience and promises to transport them to a world where delectable desserts meet animated adventures, where every bite is as delightful as every scene. We believe that the synergy between these two iconic brands will not only satisfy your little one’s cravings but also ignite their imagination.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
