Ad Campaigns
93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019
MUMBAI: 93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019). This is the seventh consecutive year of the radio channel’s association with the Hyderabad team.
Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad through its digital assests. Also, this year the fans can lend their ears and be a part of an entertaining campaign around cricket called ‘Kaan Cricket’. It will test the listeners’ cricket knowledge and will give them a chance to win exciting prizes by the end of each week.
Commenting on RED FM’s association with SunRisers Hyderabad, RED FM COO Nisha Narayanan said, “We are really excited to be extending our association with Sunrisers Hyderabad for 7th year in a row. Over the years, both the brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.”
Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have RED FM as our principal sponsor for seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
