Ad Campaigns
92.7 Big FM launches cricket show with Virender Sehwag & Harsha Bhogle
MUMBAI: 92.7 Big FM, which is the official radio partner for the ICC Cricket World Cup 2015, will enhance its offerings through exclusive on air content and exciting off air initiatives for the event.
The station has announced a unique and interactive property christened Cricket Ka BIG Headquarter with Virender Sehwag and Harsha Bhogle.
Elements will begin from the 8 February, leading into the World Cup on 14 February and then until the end of the World Cup. With this, the stage is set for an exhilarating aural experience across its 45 stations.
Offerings from Cricket ka BIG Headquarter from 92.7 Big FM includes:
· Exclusive content throughout the season ranging match updated, trivia, behind the scene stories, game analysis and celebrity interactions
· Cricket expert Harsha Bhogle will give expert pre and post match analysis
· The most ardent six winners across India will be selected, basis performance in quizzes and contests on air. The winners will travel to Australia and watch the gran finale live, while also reporting for BIG FM from down under! This will be judged by Virender Sehwag
Ensuring extensive marketing, platforms across on ground, digital and social media will be activated:
· 92.7 BIG FM will set abuzz social media platforms with various engagement activities for its listeners. This will include games, trivia, picture updates and quizzes to ensure high engagement
· BIG FM jocks will also visit residential welfare associations to engage with audiences to create excitement and awareness of the radio station’s property.
· Taking consumer engagement a step further, 92.7 BIG FM has also taken a leap in the digital space by partnering with PLUGGD Radio to launch a mobile app for Cricket Ka BIG Headquarters. The app which is meant to enable listeners to engage with RJs through chats and participate in contests and polls, will also regularly update listeners on 92.7 BIG FM’s music, RJs, and the latest from Cricket Ka BIG Headquarters.
92.7 BIG FM national business head Ashwin Padmanabhan said, “Cricket is a religion in our country and is immensely loved and followed by our people. We are extremely delighted to partner with the very prestigious ICC World Cup, offering yet another unparalleled entertainment experience with 92.7 BIG FM. Our offerings combine to provide our cricket-frenzied audiences an excellent sports entertainment experience, while giving marketers a fabulous property to ride with.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
