Brands
91Brands names Sumit S Suneja director for growth & partnerships
MUMBAI: Consumer brands platform 91Brands has appointed retail and expansion specialist Sumit S Suneja as founding member and director for growth and partnerships, marking a key early leadership move for the company.
Announcing the development, Suneja said he was excited to begin a new chapter with 91Brands, signalling his return to an entrepreneurial, build-from-the-ground-up role after a long corporate stint. His mandate will focus on accelerating growth, forging strategic partnerships and shaping the company’s market expansion roadmap.
Suneja brings over two decades of experience across retail, franchising, real estate and international markets. Most recently, he spent more than 16 years at Bestseller India, where he served as chief expansion officer and head of international markets, overseeing large-scale retail growth and cross-border expansion. Earlier in his career, he led the launch and scale-up of Cocoberry, India’s first premium non-fat frozen yoghurt brand, and founded Siters Retail Solutions, advising brands on retail, real estate and franchise strategy.
With deep expertise in building brands, negotiating complex deals and scaling businesses across geographies, Suneja’s appointment adds seasoned heft to 91Brands’ founding team as it sets out to build its next phase of growth.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
