MAM
82.5 Communications names Sangeetha Sampath as group creative director – Bangalore
MUMBAI: 82.5 Communications is pleased to announce the appointment of Sangeetha Sampath as group creative director – Bangalore. Sangeetha's appointment is effective June 22 and she will report to Sumanto Chattopadhyay, chairman & chief creative officer, 82.5 Communications.
Sangeetha Sampath moves to 82.5 Communications from Mullen Lintas, Bangalore where she was the unit creative head. Her wealth of brand marketing experience expands across consumer categories such as food, beauty/personal care, jewellery, finance, apparel, online shopping, household appliances, television/print media and much more. She enjoys doing work across mediums and that has reflected in some of the accolades it has received – more notably, Amazon's #MomBeAGirlAgain campaign that won at the EFFIES, the two Grand Prix that she received at Goafest for Anouk's #BoldIsBeautiful and Fox Crime's digital campaigns and the work on Nature's Basket that featured in The Work and at Cannes, amongst others.
82.5 Communications chairman and CCO Sumanto Chattopadhyay said, "I have worked with Sangeetha before and am delighted to have her with us now at 82.5. Sangeetha perfectly combines creative pizzazz with a solid strategic grounding. I look forward to her not just strengthening our south offering but making a significant difference at the national level as well. I welcome her warmly on board at this inflection point in our journey."
82.5 Communications co-chairman and CEO Kapil Arora said, "Sangeetha is the latest in the set of ‘believers’ that Sumo and I have brought on board over the last year, to form the core of the 82.5 leadership offering – someone who believes creativity is the unfair advantage we get to deploy to further our clients’ businesses. I am delighted to have her join the family and am sure that in her partnership with Ravi, we will see the work for our 82.5 Bangalore clients, shine brighter."
82.5 Communications senior vice president & branch head-south Naveen Raman said, "We are really happy to have Sangeetha on board at this stage of our journey. She has the right mix of creative ability, cross media knowledge and hunger to do more, that we are sure will further strengthen the 82.5 Bengaluru offering, for current and new clients alike. Sangeetha will be responsible for driving the creative thinking on some of our key brands like Himalaya, Embassy, Ashok Leyland and Wipro to name a few."
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MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
