Brands
6Degree and ABFRL partner to redefine lifestyle e-commerce
Mumbai: 6Degree, a prominent platform in the fashion and lifestyle industry, has announced a partnership with Aditya Birla Fashion and Retail Ltd (ABFRL), a leading fashion and retail conglomerate and part of the Aditya Birla Group, to enhance its e-commerce and digital experiences across its portfolio of brands.
This association aims to leverage 6Degree’s expertise in the digital fashion space to enhance ABFRL’s digital presence and create a more integrated and personalised shopping experience for customers. The initiative is part of ABFRL’s ongoing digital transformation efforts to stay ahead in the rapidly evolving fashion industry and meet the changing preferences of consumers.
6Degree co-founders Nikhil Hegde and Amit Bhardwaj shared their vision for the partnership, “ABFRL is a powerhouse in the Indian fashion and retail sector, and we are elated to collaborate with them to redefine the e-commerce customer experience. Our mission at 6Degree is to empower fashion & lifestyle brands with robust digital solutions that drive growth and innovation.”
ABFRL chief digital and information officer Praveen Shrikhande at commented about the partnership, stating, “We look forward to working with 6Degree to enhance our e-commerce journey, improve customer engagement, and drive digital growth across brands.”
As ABFRL continues to expand its brand portfolio and explore new market segments, this partnership between ABFRL and 6Degree represents a significant step forward in its ambition to become a leader in the digital fashion realm, ensuring that it remains at the forefront of the industry’s digital evolution.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
