Ad Campaigns
612 League unveils its Spring Summer 2016 Campaign
MUMBAI : Taking the brand’s innovative offerings forward, 612 League, pioneers in “tweens” apparel in India, recently launched its Spring Summer 2016 collection supported by an exciting marketing campaign. The range of denims, shorts, tees, collared tees, shirts, skirts, party wear and casual dresses embraces the season’s favourites and enriches them with an international twist on design. The new collection is now available across e-stores and retail outfits.
The concept of the campaign drives from the brand’s belief that children are the ambassadors for a better future. So, through a series of slice-of-life incidences, it follows a vibrant and cheerful feel that has come to be synonymous with the spirit of childhood.
Highlighting the key messaging from the brand’s perspective, 612 League CEO and co founder Manu Indayan said, “We believe that all kids have a right to enjoy a happy, carefree and active childhood. The campaign effectively brings out our core philosophy in a way that’s not only visually appealing but also completely in sync with our positioning.”
The brand’s key message of “celebrating the journey of childhood” finds the perfect expression in creative agency, From Here On’s storytelling abilities. Talking about developing the brand campaign, spokes person from From Here On said, “Childhood is undeniably one of the best phases of life. It’s the time to explore, discover and be curious without a cause; children aren’t limited by the realities of the physical world. To bring out this thought, we created a campaign that spoke about the child’s unbridled imagination and the zeal to discover – sometimes, this holds the cue to what the child is going to be and achieve. Our communication is really an ode to a kid’s innate inquisitiveness and we are sure that a lot of parents will be able to see a reflection of their own children in our campaign.”
612 League’s distinct and well-defined brand image is uniquely captured through an anthem that reinforces the ‘ready fortomorrow’ thought. “The campaign finds the best possible way to convey our ideology that children are indeed the torchbearers for a bright future,” added Manu.
LINK : https://youtu.be/lQWj-Uz3NKM
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
