MAM
60,000 adidas employees ask the world to be ‘Ready for Sport’
Global sportswear giant, adidas under the brand movement #hometeam, has mobilised it’s entire internal community to inspire hope and optimism for a return to sport through it’s latest brand film ‘Ready for Sport’. The film was released exclusively by adidas employees and uses the unifying spirit of sport to motivate the world as it looks to re-enter the physical spaces of sport –be itstreets, stadiums or stores.
‘Ready for Sport’ is the second phase of the adidas #hometeam narrative; part of adidas’ response to the COVID-19 global relief efforts to collect funds for the World Health Organisation’s COVID-19 Solidarity Response Fund. Till date, adidas has made a direct €3 million donation and also plans to raise additional funds.
This is the first time that adidas has launched a campaign solely through its internal community of employees. ‘Ready for Sport’ is an open-sourced film featuring the #hometeam adidas employees, over 2500 athletes and the wider sporting community. All adidas employees had an exclusive twenty-four-hour window to post the launch film on their social channels,and were encouraged to highlight what they are “ready for” – whether it be something to look forward to or that holds a newfound sense of appreciation.
According to Mr. Manish Sapra, Senior Brand Marketing Director, adidas India, " 'Ready for Sport' aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when the current Covid19 situation is over. We strongly believe that we as a nation should keep moving so when the time comes, India will be more than ready for sport again.”
Since launch, #hometeam has connected more of adidas’ global and Indian athletes and Creator community than ever before; with the likes of Rohit Sharma, Hima Das, Mirabai Chanu to global icons like Lionel Messi, Noah Lyles and Gareth Bale providing hours of content to inspire and motivate people to keep their bodies, hearts and minds healthy.
To help people get ‘Ready for Sport’, adidas is also extending free access to the adidas workout apps for an additional 90 days, providing its community with access to over 260 exercises in 15 languages to keep them moving. And for those joining teammates when stores reopen, it has active measures supporting social distancing, personal protective equipment for the team and sanitization across all locations. Store teams have been training hard, so that when people visit, keeping everyone safe and healthy in an inclusive environment will be their first priority.
Film weblink:- https://www.youtube.com/watch?v=Rwk5PdpTxSU
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
