AD Agencies
5W1H uses drone and CGI videos for the launch of SHOTT’s latest outlet in Pune
Mumbai: 5W1H, a creative and media advertising agency, has recently launched the marketing campaign for Shott’s newest outlet in Pune, Koregaon Park.
To create a large buzz and amplify it across mediums, 5W1H conducted a 2 week-long pre and post-launch strategy. As part of the marketing activities, there were parties tailored for mom-vloggers, influencers, and corporate gatherings.
They also leveraged digital media to do a sneak peek of SHOTT Pune’s offerings. A captivating drone video was filmed and released during its launch. This live-action drone video captured all the aspects of the outlet and highlighted the complete premium experience which includes Spark Tech Bowling, Arcade Games, VR Gaming, Exclusive Banquet Halls, and Restaurant.
Sharing his enthusiasm on the Pune venture, SHOTT COO & visionary force Smeet Shah said, “We are thrilled to introduce SHOTT to Pune, a city known for its vibrant culture and appreciation for entertainment. SHOTT Pune is not just an amusement center; it’s a destination where technology meets recreation, creating an unparalleled immersive experience like no other. We are confident that SHOTT Pune will set new benchmarks in the premium entertainment segment and become the go-to destination for those seeking a blend of excitement, luxury, and culinary delights.”
“The expansion of SHOTT to Pune is not just a business move; it is a strategic endeavor to create a lasting impact. Beyond the initial marketing activities, our focus is on building enduring connections, building partnerships, and contributing to business growth as SHOTT ventures into the dynamic Pune market. We are excited about the opportunities ahead, and our focus is not only to launch SHOTT in Pune but also to establish a significant presence in the Pune entertainment and gaming industry” said 5W1H co-founder & chief business officer Kunal Luhar.
5W1H co-founder & CCO Aakash Chatterjee said, “We are thrilled to be a part of the journey as SHOTT expands its horizons to Pune. 5W1H is not just about marketing and crafting campaigns, it is about curating experiences and a narrative that unfolds, captivating hearts to redefine entertainment experiences. We are excited for the next phase of the activities.”
SHOTT is not an ordinary amusement center; it is designed as a versatile space for entertainment enthusiasts. It is set to deliver a heart-pounding experience and redefine the joy of bowling as it features Asia’s only Spark Tech Bowling arena with a collection of more than 60 arcade games. SHOTT Pune is all set to emerge as a perfect setting for a variety of events, be it an intimate office gathering or a fine dine restaurant and bar which is a perfect blend of excitement with sophistication.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
