MAM
5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED
National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the participation of luxurious and high-end brands from the industry year on year. The extensive reach of Femina.in supplemented by Nykaa's exclusivity in the space, continues to bolster the property's positioning as the most credible platform for brands and consumers alike.
With Nykaa Femina Beauty Awards being an awards property for the consumer, the audience can once again vote for their favourite beauty products and brands. The entries are spread across a gamut of 44 categories such as makeup, hair, skin, fragrance, bath, and body which are available in the Indian market. A dedicated microsite – https://www.femina.in/beauty-awards-2019/ is open for voting from 1st November 2018 to 15th December 2018. The entries will be judged by an eminent jury panel comprising of best names in the business of beauty and fashion such as the versatile personality Twinkle Khanna, Rohan Shreshtha, Kanta Motwani, Miss World Manushi Chillar, Sandhya Shekar, Dr Rekha Sheth, Editor & Chief Community office, Femina – Tanya Chaitanya and Founder & CEO, Nykaa.com – Falguni Nayar.
Commenting on the 5th edition and the user voting system, Mr. Deepak Lamba, CEO, Worldwide Media said, "Femina and Nykaa, by leveraging their expertise in their respective domains have come a long way together in developing India's one of the largest consumer-driven awards. The property's transparent user voting system ensures a fair judging of the entries. Inadvertently, it also serves as an effective medium for brand visibility owing to audience engagement. Awards such as these have ignited the growth of the beauty industry in India and have given our Indian market an international appeal. As we continue to complement our respective ideologies, we look forward to bolster our association with Nykaa through many such successful editions in the future.”
Speaking about the 5th edition of Nykaa Femina Beauty Awards 2019, Tanya Chaitanya, Editor & Chief Community Officer said, “Nykaa Femina Beauty Awards has grown as a medium for the beauty brands to connect with their consumers experientially. The beauty industry in India is pegged to grow at an exponential rate leading to an increased competition among the host of brands. Thus, award platforms as these serve as a transparent medium to label the credibility of the product and the brands by the consumer, for the consumer. As we host the 5th season, we look forward to forming a legacy in the space with successful editions year on year.”
Speaking about the awards property, Falguni Nayar, Founder and CEO, Nykaa.com said, “Nykaa Femina Beauty Awards has witnessed an unprecedented growth, year on year, in terms of scale, audience engagement and the number of participating brands. The property’s continued success has been the result of Nykaa’s expertise and loyal consumer base combined with Femina’s rich content and unparalleled reach across a wider demographic. With 5 consecutive editions, we continue to provide our consumers with an enriched experience and at the same time deliver a unique value proposition for all the participating brands."
Nykaa and Femina form synergy in the ideology of bringing the best for their respective audiences with a credible property that verifies products from all the sought-after brands, under one roof. The beauty awards which spans over 3 months from the voting stage, judging to the finale phase, had generated a massive 82 thousand votes online by the consumers in its previous edition. It also garnered an overall impression of 15,440,454 with a total reach of over 9 million.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
