MAM
5paisa onboards Ameya Agnihotri as chief technology officer
Mumbai: 5paisa Capital Ltd, one of India’s largest digital discount brokers, has hired former Uber and Paytm executive Ameya Agnihotri as chief technology officer (CTO).
Prior to joining 5paisa, Ameya Agnihotri worked with Paytm (One97 Communications) leading technology at Paytm’s fast-growing travel division, leading a team of 110 engineers. He was instrumental in building digital platforms for various industries across continents successfully in the last seventeen years. Ameya has earlier worked with Berlin headquartered Zeotap as CTO, besides stints at Uber, Pub Matic and Veritas. He completed his Masters in Computer Application from University of Pune.
Commenting on the appointment, 5paisa Capital MD & CEO Narayan Gangadhar said, “I am very excited to welcome Ameya to the 5paisa team. Ameya is a standout and well respected technology leader with decades of experience building innovative technology products. His stellar background in building teams, large scale digital products and deep understanding of the evolving tech ecosystem will help us attract top talent and greatly accelerate our digitization efforts. Ameya will be based in Bangalore and lead our engineering center where we continue to attract top talent from the tech industry.”
Commenting on the appointment, Ameya Agnihotri said, “5paisa has already built a fantastic platform and has been among leaders in the digital discount broking space. I am really excited to be a part of this innovative company and offer my experience in building some of the greatest products and platforms in investing space.”
5paisa Capital is one of India’s largest discount brokers with an overall customer base of over 3.7 million. The 5paisa mobile app is used by over 16 million investors and enjoys a rating of 4.3 stars. 5paisa Capital is backed by marquee global investors Fairfax, Ward Ferry, and RIMCO.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
