MAM
4AM Worldwide makes new senior hires
Mumbai: 4AM Worldwide, a digital first integrated brand solutions agency, has announced key additions to its leadership team. Jonathan Sreekumaran has been appointed as chief business officer, and Siddhartha Sahni as chief client and strategy officer. With an unwavering focus on creativity, strategic thinking, and digital marketing, 4AM has become a trusted partner for clients. The new appointments align with the agency’s commitment to continuous growth, expansion, and delivering exceptional results for its diverse clientele.
Sreekumaran is a dynamic and results-driven professional who has built strong relationships with some of the industry’s leading brands. His previous mandates have spanned Leadership, Business Development, and Digital Transformation roles at The Glitch, Brandmovers India, Isobar, and Dentsu Webchutney. In his new role as chief business officer, Jonathan will be responsible for overseeing overall business operations, driving client growth, and building a cohesive team that rests well and enjoys doing great work, while fostering long-term partnerships.
A seasoned marketing strategist, Sahni possesses a deep understanding of consumer behaviour and market trends with a proven track record in driving brand growth and developing innovative marketing strategies. He has worked with India’s leading agencies, networks and brands across Mumbai, Delhi NCR, and Kolkata. He has conceptualised, managed, and delivered engaging, measurable, and award-winning Digital and Brand marketing campaigns, for brands such as Google, Harley Davidson, Jeep, Adidas, McDonalds, Emirates, Volkswagen, Airtel, Warner Bros, Lonely Planet, Panasonic, Nerolac, ITC, among many other brands and institutions across verticals and industries solving real Marketing and Business problems. In his new role as chief client and strategy officer, Siddhartha will lead the agency’s strategic initiatives and drive data-driven insights to help clients achieve their business goals.
Speaking on the leadership appointments, 4AM Worldwide COO Meenakshi Aggarwal-Gupta said, “At 4AM Worldwide, our focus has always been on fostering a culture of creativity, collaboration, and excellence, ensuring continued success for our clients and people. As we embark on a new chapter of growth and success, we are delighted to bring on board Jonathan and Siddhartha whose collective expertise, creativity, and passion will be invaluable as we continue to elevate our work and drive exceptional outcomes for our clients. With their fresh perspectives, strong industry insights and connections, and alignment with the agency’s vision and goals, our new leaders will play a pivotal role in shaping the future of 4AM and driving the next phase of growth. Exciting times lie ahead!”
Commenting on his new role, Sreekumaran said, “I am incredibly excited to be a part of such a dynamic and passionate team at 4AM Worldwide. I look forward to leveraging my expertise in driving business growth and delivering exceptional results for clients. Together, we will continue to push the boundaries of what is possible in the advertising industry and create transformative campaigns that make a lasting impact on our clients and their audiences.”
Talking about his appointment, Sahni commented, “4AM Worldwide is uniquely positioned to provide clients with comprehensive marketing and branding strategies in today’s digital age. The agency is on an exciting growth trajectory, and I am thrilled to be part of their journey. I am excited to help reshape the independent integrated network to one that is future ready, has passion, a purpose, and profitability for its people and its partners.”
4AM believes in pushing boundaries, challenging the status quo, and providing unparalleled strategic guidance and innovative solutions tailored to clients’ unique needs. The agency has successfully built numerous brands across diverse categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio, digital, and events. The company’s portfolio includes clients from various sectors including BFSI, Film and Media, Government and PSU, Education, Real Estate, Construction Materials to E-commerce.
The new appointments make 4AM well poised to meet the evolving needs of the industry while reinforcing the agency’s commitment to cultivating top talent.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
