Brands
4700BC announces new snack category ‘Corn Chips+’
Mumbai: 4700BC has announced its new product, ‘Corn Chips+’. The tag line ‘Upgrade to the Future’ reveals their desire to be a disruptor and provide people with a product that is crunchy, rich and savoury in every aspect.
Corn Chips+ is an upgrade over traditional chips in terms of health and flavour and hence is almost like a chip from the future. This Chip, made with 100 per cent non-GMO corn, uses a unique popping process to create a light and crunchy texture that is nearly 60 per cent lower in fat than traditional chips without sacrificing flavours.
The digital ad film for the campaign is another example of how bold and daring they have envisioned their work for the Corn Chips+. With an interesting take on the future and chips, the film is crafted with 3D stills giving a strong message on the impending arrival of never heard futuristic Chip Product. The film has Mr. BC, their lead character, who plays a time traveller from the future and here to warn the consumers about an irresistible range of chips.
Expressing delight at the new launch, 4700BC founder Chirag Gupta said, “Who doesn’t love chips, but let’s be real, they usually aren’t the healthiest option. But we were fortunate to have come across a new age method of solving this problem, and with months of experimentation came together a product that we can now claim is the future of Chips i.e Corn Chips+. So, it’s time we upgrade to the future with this (MUCH) better chip.”
4700BC head marketing Abhishek Kumar said, “This chip is a better chip! Such a done-to-death proposition, right? Remember, Chips is a saturated market filled with multiple age-old marketing communication. Looking at this, we should have worried, right? But, well, we got rather excited. The solution was “Own the future.” A space no FMCG brand has had the guts to own. It’s just always been for the tech space. When it came to our film, we realised that expressing a ‘negative,’ even if it is trivial, is an engaging and compelling strategy since it makes the brand appear more honest, approachable and human.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
